LUXURY & BEAUTY
CARTIER
-
Le Voyage Recommencé

DIRECTOR

Johan Sandberg

Shooting Information
The challenge: Projecting the products at full scale across the entire LED screen.
Transition
Alternating between LED visuals and other shots creates seamless, one-of-a-kind transitions that elevate the storytelling.
01
Reflective floor
The reflective floor extended the LED screen into the set itself, creating a seamless visual continuity between the content on screen and the physical environment.
02
White Background
From warmth to brilliance, we sculpt the white on the LED screen in real time, controlling its temperature and intensity to capture the final look straight from the camera.
03