Portugal offers significantly more competitive rates for studio rentals, LED equipment, and labor compared to Eastern European countries. This enables productions to access cutting-edge Virtual Production technology without exceeding budget or compromising quality.
Additionally, operating expenses such as energy, logistics, catering, and accommodation remain more affordable than in France, Spain, or the UK.
This cost differential can result in substantial savings, allowing either for budget reallocation toward creativity or an increased number of shooting days for a more polished final result.

Portugal boasts a new generation of technicians trained in modern Virtual Production tools, including Unreal Engine, real-time camera tracking, and LED wall calibration.
They are fluent in English (and French), which facilitates smooth communication with international teams.
These professionals are experienced in handling technically demanding advertising and film productions from Europe and the US, ensuring a high level of professionalism.
Additionally, Portugal’s cultural proximity to Europe and Lisbon’s international openness make it an ideal hub for productions requiring top-tier technical standards.

Portugal is increasingly investing in modern audiovisual production infrastructure, featuring studios equipped with the latest technologies, mobile control rooms, high-end filming gear, and rental services.
These facilities meet international standards and can accommodate productions of any scale.
Moreover, Portuguese studios are conveniently located near airports and urban centers, simplifying logistics.
This means teams can go straight from the plane to the set, minimizing downtime and maximizing productivity.

Portugal is currently one of the most advanced European countries in renewable energy. In 2024, nearly 70% of its national electricity came from renewable sources (wind, solar, hydro, biomass), with ambitious goals to reach carbon neutrality before 2050.
This means studios in Portugal benefit from an electricity supply that is already largely decarbonized. For a brand or agency, filming here not only reduces emissions linked to logistics but also demonstrates a tangible commitment to sustainability.
This is a powerful marketing argument in a context where audiences value environmentally responsible productions.
Some projects can even qualify for “green shooting” certifications by integrating this into their communication, strengthening their responsible image while benefiting from the technical quality offered by Portuguese studios.

The studios are located less than 20 minutes from Lisbon’s city center and international airport.
With numerous direct flights from major European cities, Portugal is easily accessible for teams and clients. Flight times are short from most Western European capitals (2 hours from Paris), and transfers to shooting locations are quick thanks to an efficient road network.
This accessibility reduces travel fatigue and maximizes time spent filming, a major logistical advantage for advertising productions working on tight schedules.
This location also eases the arrival of crews and equipment by minimizing transfer times. The surrounding area offers a wide range of hotels across all categories, along with diverse gastronomy, from traditional Portuguese cuisine to Michelin-starred restaurants.

Portugal enjoys a privileged climate, with up to 300 days of sunshine per year.
This stable weather provides pleasant conditions for teams and talent, fostering a more comfortable and productive work environment.

The Portuguese are renowned for their warm welcome and sense of hospitality, which creates a pleasant working environment. Local authorities are generally open and cooperative in facilitating filming permits, even in iconic locations.
This collaborative attitude reduces administrative obstacles and allows for faster progress in project preparation. In addition, the affordable cost of living and the quality of the local cuisine make the overall experience very positive for crews.
This is a human factor that can make all the difference on a film set. Crews who are happy and comfortable work better, stay longer on a project, and the production gains in stability and creativity.
This aspect is often underestimated but crucial to the success of ambitious advertising campaigns.

Portugal offers a particularly attractive incentive to encourage international audiovisual productions: the Cash Rebate.
This mechanism allows for the recovery of up to 30% of eligible expenses incurred in Portugal, whether for location shooting, studio work, or virtual production.
Eligible expenses include local crew salaries, equipment rental, accommodation, catering, and certain creative services.

For virtual production, as for real-life filming, a fast, stable, and secure internet connection is essential.
Portugal, especially in major cities such as Lisbon and Porto, has modern digital infrastructure with widespread fiber optics and reliable data centers.
This facilitates the rapid transfer of large files (rushes, 3D assets, etc.) to international post-production facilities, enables real-time remote collaboration, and secures technical workflows.
This is a real plus for demanding and connected productions.

Portugal is known for its political stability and clear legal framework regarding filming, contracts, copyright, and intellectual property.
This provides security for international productions that want to avoid the risks of litigation or delays due to administrative uncertainties.
The rules are transparent, authorization times are quick, and cooperation with institutions is efficient.
This legal certainty is a real plus when you are managing large budgets and complex contractual issues.