Real-time production with 3D sets projected onto LED screens integrated directly into the image during shooting. Everything is visible on camera without a green screen.
No need for post-production compositing: the sets are visible from the moment of shooting. No green screen no cropping fewer surprises later.
Yes we can mix virtual sets and real shots in the same campaign with total consistency in lighting and perspective.
From the initial brief to the shoot, and through to post-production if needed. We guide both technical and creative teams to fully leverage virtual production and elevate every project.
Yes our expertise is renowned for creating realistic sets and managing lighting in virtual scenes. The level of realism depends mainly on artistic requirements.
Yes absolutely. You just need to adjust the LED screen frequencies to the chosen frame rate. That's one of our strengths.
Not always. It is often more cost-effective for multi-set shoots with tight constraints or schedules.
Not mandatory, but highly recommended. It allows you to anticipate technical adjustments, optimise shooting time, and ensure a flawless result.
By eliminating physical sets weather hazards and team logistics. And by shooting more content in less time.
Three to five different sets can be shot in a single day depending on their complexity and level of preparation.
Allow between one and three weeks depending on the sets the creative team and approvals. The more you plan ahead the better.
Yes because everything is finalized on camera. Very little retouching is needed afterwards. Editing can begin the very next day.
Yes by preparing the sets lighting and creative intentions in advance. One shoot multiple deliverables.
Yes even ideal. Controlled lighting sophisticated visuals—everything is done to showcase the product with precision.
Yes if the set and lighting are well designed. We can recreate forests beaches cozy interiors or sunrises.
Yes perfect for creating multiple formats and variations (landscape square vertical) with a single shoot.
Yes they can be reused in other campaigns formats or even adapted for other products but always for the same advertiser. The advantage is that the teams can be fully tracked in 3D to match the different campaigns.
Absolutely. You can shoot part of it in real life and part on LED with perfect consistency between shots.
The set is built in parallel with the art direction. We can go back and forth before shooting everything is interactive.
Yes that's the whole point: modifying elements directly on set. Lighting atmosphere angle and position can be adjusted even during filming.
With 3D previews lighting tests and set recordings sent in advance.
A team that creates custom 3D sets according to the agency or brand's brief. This is the digital set designer.
Upstream preparation remote testing and virtual sets validated in advance. This is what we call pre-production.
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