The challenge: Using the LED screen as both a light source and a real-time visual tool to shape the scene’s mood and environment.
Light Source Control
Leveraging the full power of LED technology, the screen was used to cast dynamic light projections across the set, enhancing atmosphere and depth.
01
Quick background transitions
With only a few hours on set with the brand ambassador, we captured multiple sequences using varied LED backgrounds, giving the director a rich palette of shots to work with, all within a tight schedule.
02
Reflective floor
The reflective floor extended the LED screen into the set itself, creating a seamless visual continuity between the content on screen and the physical environment.
03
You’ll think it’s real, and that’s exactly the point. What you see wasn’t filmed on location. But no one will know…