LUXURY & BEAUTY
BALENCIAGA
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High Summer 25

PHOTOGRAPHER

Roe Ethridge

Shooting Information
The challenge: Capture an entire photo campaign with multiple backgrounds in a single day,
Multiple Sets Simultaneously
Creation of multiple virtual sets within the same studio, allowing the photographer and crew to move effortlessly, optimizing space and ensuring a smooth shooting flow while maximizing creative variety without extending production time.
01
Outdoor Limits
No limitations from unpredictable outdoor weather, with full control over lighting to keep it perfectly consistent across the entire campaign.
02
AI-Generated Images
Multiple backdrops were generated using Artificial Intelligence, allowing precise cost control while expanding creative possibilities during the shoot.
03