The challenge: Creating a dynamic pixel explosion effect behind both the product and the model, ensuring perfect synchronization with the on-set action.
Explosion Effect
Only an LED backdrop could bring this effect to life, infusing the scene with depth, energy, and striking visual impact while keeping the focus firmly on the main subject.
01
White Cyclorama
In harmony with the cream’s pharmaceutical and medical identity, the LED screen’s white tone was refined in real time alongside the director of photography, creating a pristine, controlled aesthetic.
02
Face Projection
Using video projectors, we were able to cast dynamic visual effects onto the model’s face.
03
You’ll think it’s real, and that’s exactly the point. What you see wasn’t filmed on location. But no one will know…