The challenge: Presenting a line-up of supercars for a high-end car rental brand.
Motion Design
Real-time on-set creation and projection of lighting effects.
01
Real-Time Action
On-set creation allows real-time visualization of interactions between the LED walls and the cars, enabling quick adjustments to always showcase each vehicle at its best.
02
Body Car Reflection
Real-time on-set elements were used to project moving lines onto the vehicle. On-set color management, beyond ensuring overall visual consistency, also made it possible to highlight specific areas of the vehicle.
03
You’ll think it’s real, and that’s exactly the point. What you see wasn’t filmed on location. But no one will know…