The challenge: Revealing a concept car through a color gradient and motion design effects.
Motion Design
Projecting dynamic motion effects to convey a sense of speed.
01
Gradient
A simple, fast, and cost-effective solution for managing the color and position of the gradient. Software-based control allowed for quick adjustments during the shoot.
02
Car Body Reflection
Real-time on-set elements were used to project moving lines onto the vehicle. On-set color management, beyond ensuring overall visual consistency, also made it possible to highlight specific areas of the vehicle.
03
You’ll think it’s real, and that’s exactly the point. What you see wasn’t filmed on location. But no one will know…