CAR
RENAULT
-
Estafette Concept

DIRECTOR

Nawel Odin

Shooting Information
The challenge: Revealing a concept car through a color gradient and motion design effects.
Motion Design
Projecting dynamic motion effects to convey a sense of speed.
01
Gradient
A simple, fast, and cost-effective solution for managing the color and position of the gradient. Software-based control allowed for quick adjustments during the shoot.
02
Car Body Reflection
Real-time on-set elements were used to project moving lines onto the vehicle. On-set color management, beyond ensuring overall visual consistency, also made it possible to highlight specific areas of the vehicle.
03