ADVERTISING
TOURTEL TWIST
-
Fruits & Plantes

DIRECTOR

François Lallier

Shooting Information
The challenge: Filming on a city rooftop under bright sunshine and clear blue skies in the middle of winter.
Shooting Summer in Winter
In the middle of February, finding a sun-drenched rooftop to film a commercial destined for a summer release is no easy feat. Our expertise in virtual production transforms this challenge into an opportunity, delivering the perfect golden light and clear skies to match the season’s vibrant energy.
01
Stock Images
For the backdrop, a stock image was purchased and meticulously adapted for display on the LED wall, enabling the capture of two distinct angles, shot and reverse shot, while maintaining perfect visual coherence.
02
Visual Worlds on Screen
Using the LED wall to display motion design and floral effects, creating an ethereal and dreamlike atmosphere.
03